Test Telemarketing term used to test one upsell against another by using an A/B pattern, whereby every other call is read the A or the B script

Comparison of two media test schedules where stations and day-parts are the same

A nameplate for products advertised on Television for direct-response mail-order through an 800 number. Typically the packaging for these items includes a standardized red seal in the shape of a television screen with the words " AS SEEN ON TV" in white.

Feature where a customer can subscribe to have there order shipped on automatic monthly or other interval delivery.

The average dollar amount ordered by the consumer for a promotion, including upsell revenue

Marketing efforts that generate revenue after the up-front DRTV order; Outbound Direct Mail, List Management, Retail Sales, Continuity Programs

Percentage of consumers who stop payment on the order without returning the product.

A document that functions as the master control in the process of assembling components for inclusion in a kit or finished product.

Media formula for monitoring profits - CPO's that perform below this number are making a profit. (Formula: Sale price minus Cost of goods = revenue left over to pay for media and generate a profit)

Media formula for monitoring profits - Media ratios that perform above the break-even ratio are making a profit. (Formula: BE Ratio = Sale price divided by Break-even CPO). A typical Break-even ratio is approximately a 1.5 ratio.

Differs from a calendar day because it is based on TV Stations scheduling of programs. Most TV Stations broadcast days run 6A - 6A vs. a normal calendar day of 12A -12A.

A DRTV call center is a facility that answers inbound, or places outbound telephone calls. Call centers, also known as contact centers or customer care centers, use sophisticated software to provide a full range of services.

Something like a commercial within an infomercial "show." Several are spaced throughout the production to display price and/or installment payment terms, special "act now" promotional incentives and ordering information, all usually couched in an air of urgency to stimulate immediate response.

A chargeback occurs when a consumer requests a refund from their credit card company. The merchant is billed by its merchant bank, which has been billed initially by the card issuer. This may happen for a number of reasons, but most often the result of fraud.

A direct response offer involving systematically scheduled purchases over time of a set of products or of product replenishments.