Order Management ties all elements of business workflow together including order capture, data validation, fraud check, payment authorization,
media sourcing, backorder management, fulfillment, customer service and associated communications. Order management systems should have workflow capabilities to manage these processes. Many marketers use a "Multi-Channel Marketing" approach to take advantage of several forms of Direct Response media; TV, Radio, Print, Web. Data must be exchanged securely and timely with media agencies, merchant processors, call and fulfillment centers. Order Management is the hub of any successful campaign, so always - communicate with experts that understand your business needs.
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| What is PCI Compliance? | Order Management | Jay Gowell |
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